NEW DEVELOPMENT Strategy
A DEPTH OF EXPERTISE
At Compass, our Compass Development Marketing Group (“CDMG”) is the purpose-built new development marketing and sales/leasing division of Compass, exclusively representing developers and capital partners of new-to-market residential properties.
We are recognized for our in-depth and unmatched pre-development architectural and design consulting as well as our strategic marketing, project positioning and seamless sales execution singly focused on providing superior service to the client.
Our team is formed by a powerful alliance between visionary innovators and proven leaders throughout the nation. Our team has sold over $23B in new developments: over 21,500 units in over 100 developments.
DOMESTIC
MARKETING PLAN
What’s your story? This is where we begin with every project. We create a unique protagonist and a compelling plot line. Because a list of amenities, no matter how impressive, doesn’t drive real desire.
We move developments from commodity to one-of-a-kind. Whether whisper campaign or high-profile media debut, it’s purpose- designed to connect with the most relevant audience.
Our team and Compass’ in-house marketing and advertising agency is dedicated to promoting your property in the following impactful ways:
PROPOSED DEVELOPMENT MARKETING PLAN
WORK WITH US
Compass excels in crafting comprehensive development marketing plans that seamlessly integrate cutting-edge digital strategies with traditional marketing tactics to maximize exposure and drive demand for new developments. From dynamic digital campaigns spanning social media, targeted display advertising, and email marketing to curated events, strategic partnerships, and print collateral, our multifaceted approach ensures broad-reaching visibility across all channels. Compass sets the benchmark for excellence in development marketing, empowering clients to achieve success in today’s competitive real estate market.
PRE-LAUNCH
- Brand Identity
- Press/PR Planning
- Storytelling
- Compass Concierge/Staging
- Compass Coming Soon
- Photos/Floorplan
- Private Targeted Broker Outreach
- Custom Listing Website Design
LAUNCH
- Custom Signage
- Targeted Press Outreach
- Custom Brochure
- Direct Broker Email Communication
- Domestic Syndication
- Domestic Referral Network
- Premier & Targeted Social Media
- Placements
ONGOING
- Print Drip Campaign
- Targeted Social Media Placements
- Compass.com Homepage Feature
- Direct Broker Email Communication
- Domestic Syndication
- Targeted Digital Advertisment
- Placements
- Targeted Print Advertisement
- Placements
- Email Newsletter to Network
